Canadians Are Drinking More Wine: Study

Canadians are increasingly reaching for a glass of Beaujolais instead of beer and they’re also drinking more domestic wines, says a new study on Canadian drinking habits.

Consumers bought an average of 22 bottles of wine in 2011, up from 13 in 1995, found the Bank of Montreal’s (TSX:BMO) special report on the Canadian wine industry.

“It’s a meteoric rise, really,” said David Rinneard, national manager of agriculture at BMO.

And Canada’s wine industry is poised for solid growth over the next five years, thanks in part to an aging population, a willingness to pay more for premium wines and the opportunity for domestic producers to make bigger inroads in the Canadian marketplace, the report said.

A third of wine consumed in Canada is produced by domestic wineries, Rinneard said. More than half of wine consumed in New Brunswick is Canadian-made and almost half of wine consumed in British Columbia is Canadian, he added.

“Canadian wineries continue to evolve, continue to hone their craft to the point where they are making some really globally competitive wines, which will in time bode well for all Canadian vintners,” Rinneard said from Toronto.

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