Demand for organic wines

“Organic” is today’s hot wine buzzword. You’ve heard it and you’ve used it, but is it working? Are producers making better wines, or merely marketing their wines more effectively?

We’ll leave that answer up to you, but we can answer an even more important question, do consumers really care? Sadly, the answer appears to be no.

Results from our research panel show that only 18% of wine consumers consider an organic certification to be an important influencing factor when purchasing wine*. Though this number may seem significant when looked at alone, it pales in comparison to the more than 80% of consumers who find other factors, such as price, varietal, style and past experience, to be important. It becomes even clearer when looking at a 54% average importance rating across all 22 other factors tested.

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