Great Gatsby fever makes Bloody Mary the hottest drink choice of 2013

This summer is set to see a bloody revolution – with the red-hot tipple of choice being the Bloody Mary cocktail. Bartenders across Britain are hailing the tomato and vodka concoction as the hottest drink of 2013 – and the spike in popularity is thanks to Great Gatsby fever.

Premiering on May 15 at the Cannes Film Festival, Baz Lurhmann’s hotly anticipated film is set during the jazz age, when the Bloody Mary was first mixed.

The Prohibition era saw speakeasys become the high of fashion – and cocktails were key – with powerful flavoured mixers used to mask the taste of bootlegged booze.

Ninety years on our love affair with dimly lit drinking dens and the spicy and salty Bloody Mary continues.

Thanks to Leonardo Di Caprio, Tobey McGuire and Carey Mulligan – the stars of latest adaptation of The Great Gatsby – you won’t just be drinking it with your eggs benedict.

Andrew Webster, co-founder of nightlife DesignMyNight.com says: ‘As with the history of many classic cocktails, the origin of the Bloody Mary is widely debated.

‘Some claim it was crafted by bartender Fernand Petiot in 1921 at the famous Harry’s New York Bar in Paris, a favourite with American expats including author Fitzgerald, while others believe a waitress named Mary who worked at a Chicago bar called the Bucket of Blood was the creator.

‘Either way, the drink has exploded in popularity across the UK. It’s no longer only seen as a modern hair-of-the-dog hangover cure but has attracted the attention of mixologists who are rethinking the recipe ahead of the summer.

Plus, it’s packed with veggies, so we count it towards one of your five a day.’ And the hearty savoury drink is starting to move from brunch to all day bar menus.

Head Barman at The Sanderson Hotel’s Long Bar, Thierry Brocher says: ‘It is the perfect cocktail as its one of those drinks you can enjoy any time of the day, even for breakfast without feeling guilty.

The magic and mandatory ingredient is Horseradish, it bring more texture to the drink and helps blending all ingredients together, also 5ml of tio pepper makes a difference.

‘But if you’re bored of the traditional recipe, there are numerous variations on the drink from The Bloody Maria with tequila to the infamous Red Snapper with gin.’

Leeds bar Revolution Electric Press have also seen a surge in orders for the tomato-based tipple. Joe Mitchell, Deputy Manager at Revolution’s Electric Press venue in Leeds, says: ‘The Bloody Mary is a classic cocktail served all over the world.

‘It’s also a versatile drink, which can be tailored to your own tastes, whether it’s a little extra kick of Tobasco or a particular brand of Vodka you like.

And vodka as a whole is experiencing a resurgence in popularity as people become more experimental with their drink selections.

‘The beauty of the Bloody Mary is its versatility so you’ll find every bar has its own take on the classic recipe. The era of cocktail glamour is most certainly coming back, people are becoming more educated on spirits and so we’re constantly updating our own recipes to ensure we’re ahead of the new trends.’

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