Official Brazil 2014 World Cup wine revealed

Brazilian winery Lidio Carraro has beaten off competition from larger rivals to be the official wines supplier for the FIFA 2014 World Cup, to be held in Brazil.

The 5th generation-owned winery, based in the Serra Gaúcha, the highland region of southern Brazil, said that under the deal it will double production and significantly expand distribution.

Lidio Carraro will launch a new range under the name Faces, which will have exclusive rights to the official FIFA seal worldwide, and will be served at FIFA-organised events up to and including the World Cup.

A first red wine under the Faces label will be launched in May. Further details of the range will be released at the Prowein trade show this week.

Lidio Carraro makes a range of still and sparkling wines from Cabernet Sauvignon, Merlot, Tempranillo, Tannat, Pinot Noir and Chardonnay.

‘We feel this is a huge responsibility,’ Patricia Carraro, marketing and export manager, told ‘We hope to translate through these wines the diversity and the unique personality that Brazilian wines have.’

Lidio Carraro is already held in high regard by some of the world’s top wine critics.

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