Supermarket Launches “Blemished” Fruit Range

Are you prejudiced towards fruit? We all know that it’s inner beauty that counts (or, at least, that’s what we tell ourselves when we’re having a bad hair day). To that end, UK supermarket Waitrose is launching a “blemished” range of produce, right alongside its more curated, pretty selection. “We’re happy to be able to support not only our own farmers in the UK, but suppliers abroad who are occasionally hit hard by fluke weather,” apple buyer Greg Sehringer told the Independent. “And we are lucky that our customers are savvy enough who understand the unpredictability of farming and to trust that the fruit will be just as delicious, even if the apples dont look as perfect as usual.”

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 Supermarket Launches