Taittinger secures FIFA deal until 2015

Champagne Taittinger has been announced as the official champagne for all FIFA competitions until December 2015.

The deal is the first partnership between FIFA and a champagne house.

Taittinger will be the official champagne for the 2014 FIFA World Cup and the 2013 FIFA Confederations Cup, which culminates on June 30 in Brazil.

The champagne brand will be served in FIFA’s VIP and VVIP guest areas at both iconic footballing events.

The Taittinger brand have strong export links to 150 countries and have a rich history as football supporters.

Former Mayor of Reims Jean Taittinger was present at the former Champions League final between Real Madrid and Stade de Reims in 1959, whilst current president Pierre-Emmanuel Taittinger and his son Clovis were instrumental in securing the FIFA deal.

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